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 KIDS Regio is an initiative designed for the industry professionals in film for children & youth. It’s a platform to discuss synergies and define solutions to improve the status, transfer and variety of European co-productions & distributions for children and youth. KIDS Regio is the brainchild of Cine Regio, the Network of Regional Film Funding institutions. NewsKIDS Regio meeting point and B2C workshop of marketing & distribution strategies for live action children films during BUFF:ff Financing Forum March 14th, 2012 – Malmö, Sweden
KIDS Regio is a highly profiled B2C (business to consumer) workshop during the well-known BUFF:ff Financing Forum in Malmö. Designed for audiovisual professionals, the workshop covers cross- and transmedia marketing & distribution trends, strategies and consumer research for childrens films.
Top level marketing specialists will share their expertise with you in a Keynote session. Then you’ll get to discuss your own project with industry pros. You’ll meet in small groups to explore cross media and transmedia opportunities, as well as the potential of social media channels to better market your film. Exclusive one on one meets will help to flesh out ideas on designing a new business model for your project.
The Keynotes and experts of the Workshops are:
Moderator: Nicoletta Iacobacci Keynotes:
Crossmedia / transmedia / social media – definitions, trends and creations By Christopher Sandberg Digital marketing to kids – research and case studies By Maurice Wheeler Crossmedia marketing for KIDS - tools that can be used for children’s film By Mathias Noschis Who can apply The Workshop is targeted at European independent national and international distributors, producers and sales agents of children films
Application / Benefits
Deadline for submission is February 1st, 2012. Fee for participation is 80 Euro – including lunch. Accomodation in Malmö details here Travel to Malmö The most convenient Airport is Copenhagen International Airport in Denmark. From there take the direct train across the bridge (20 minutes ride) and you arrive in the city Center of Malmö, where all events during the forum take place within walking distance.
Save the date and keep up with your audience! KIDS Regio meeting point on new marketing & distribution strategies for live action children's films during BUFF:FF March 14th 2012 – Malmö, Sweden: The cooperation between KIDS Regio and BUFF:Financing Forum will be continued in 2012 with a praxis workshop on new marketing & distribution strategies for live action children's films. The Workshop offers a great rate: We bring together experts in Media research, Marketing and non-traditional Advertisement who will share their expertise in an enclosed place as well as mentoring YOUR project in an individual session during the event. (Participants can meet the experts in small group sessions in order to explore the core essence of their film and get advice in designing a new and unorthodox business model as well as participate in exclusive one to one.) If you are a distributer, sales agent or a producer? Now is a good opportunity to keep up with your audience. Look ahead to market and distribute your children’s film project and save the date. Deadline for submission is 1st of February 2012. Information how to apply is coming up soon. New Project Manager for KIDS Regio After two exciting and fruitful years, Dana Messerschmidt leaves KIDS Regio, handing the project over into the caring hands of Viola Gabrielli. As project manager of the Erfurt-based training initiative Akademie für Kindermedien Viola has been engaged in the development of children's films for several years and has now started her work for KIDS Regio. Cooperation with BUFF:FF will be continued We are very happy to continue our fruitful cooperation with BUFF:Financing Forum in 2011 with a KIDS Regio Meeting Point. Under the focus: “Make your films visible and sticky!” this year’s offers a highly profiled training on new and experimental marketing and distribution strategies for live action children films. The workshop is targeted to European producers, sales agents and distributers. The numbers of participants is limited. The workshop will start with a keynote of a leading industry expert and will continue with working in small groups on a case study. Deadline for registration is 28th of February 2011. Fee for participation is 50 Euro. KIDS First! conference in Warsaw KIDS Regio cooperates with MEDIA Desk Poland, MEDIA Desk Denmark and MEDIA Antenna Berlin-Brandenburg on the conference KIDS First!, taking place in Warsaw on November 24th - 25th 2010, in cooperation with the Polish Film Institute, the Polish Chamber of Audiovisual Producers and the Polish Filmmakers Association. This Danish-German-Polish event focused on different conditions of cinema for kids in thes three countries, including a key-note speech on the situation of cinema for kids in Europe and with the presentation of the idea of the program that is designed to support and initiate the participation of children in audiovisual culture on European, national and regional level, as well as panel discussions on content for kids and distribution channels that kids use today. 2nd KIDS Regio Forum on March 17th 2010 in Malmö
Initiated and supported by Cine Regio member Film i Skane and in close cooperation with the BUFF Financing Forum, the 2nd KIDS Regio Forum will take place on March 17th 2010 in Malmö, Sweden.
Please find detailed information in our LogIn area. Commission sets new information society challenge: Becoming literate in new media Brussels, 20 August 2009 - The European Commission has adopted policy guidelines on the subject of media literacy. Whereas they refer especially to new media, also film and other "old media" are explicitly put on the agenda: "To participate in today's information society, people need to understand how the various media (old and new) work. This is why the European Commission today adopted (following a call from the European Parliament) policy guidelines calling on EU countries and industry to promote media literacy across Europe through activities that help people access, understand and critically evaluate all media they are exposed to, like TV and film, radio, music, print media, the internet and digital communication technologies."
Further information and the complete press release of the European Commission can be found here. Erfurt Declaration
The participants of the 1st KIDS Regio Forum have agreed on an agenda of 5 points, aiming at a strengthening of the live action feature film for children.
Download the Erfurt Declaration. Press Conference on Thursday, June 11th 2009 The initiators and organisers of the 1st KIDS Regio Forum will provide you with detailed information on the conference. Gerold Wucherpfennig (Thuringian Minister of Construction, Regional Development and Media), Nils Jonas Greiner (head of staff unit Media at the Thuringian Ministry of Construction, Regional Development and Media), Manfred Schmidt (CEO Mitteldeutsche Medienförderung), Oliver Rittweger (press officer Mitteldeutsche Medienförderung), Margret Albers (CEO German Children's Media Foundation GOLDEN SPARROW) and Dana Messerschmidt (project manager 1st KIDS Regio Forum) will be present to answer your questions. time: Thursday, June 11th 2009 venue: KinderMedienZentrum | Erich-Kästner-Str. 1 | 99094 Erfurt | Germany Support from the European Network of MEDIA Desks and Antennas "The Future of European Children's Films | 1st KIDS Regio Forum" is kindly supported by MEDIA Antenne Berlin-Brandenburg and the MEDIA-Desks of Germany, Belgium/ Flanders, Denmark, Great Britain, the Netherlands, Norway, Austria, Sweden, Switzerland and Czech Republic. The Future of European Children's Film | 1st KIDS Regio Forum takes place in Erfurt on June 24th and 25th 2009 Under the patronage of Gerold Wucherpfennig, Thuringian Minister for Construction, Regional Development and Media, the conference The Future of European Children’s Film | 1st KIDS Regio Forum will take place on June 24th and 25th 2009 in Erfurt, Germany. The Conference is supported by the Thuringian Ministry for Construction, Regional Development and Media and the Central German Film Fund Mitteldeutsche Medienförderung. Downloads |
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